On September 17, INMA awarded 30 young professionals around the world with its debut “30 Under 30” award as part of its Young Professionals Initiative. This is the 10th in a series of 30 features about these impressive rising media stars who are shaping our industry.
In her final year at university, Taneth Evans got a weekend job as the sole copywriter at a nationwide publication, so she created a customer-centric style guide for all digital communications. She introduced them to SEO and social media, “quickly learning that if I wanted to make a difference as the youngest member of the team, I had to be an expert on the matter during every conversation.”
She joined Hearst publications after graduation and later spearheaded the switch from product-led concepts to audience-led concepts with one of its largest clients. By age 26, she was leading the audience development team of 15. She transformed the data-journalism-newsroom connection at The Times.
With her suggestions and guidance, dwell time for smartphone app readers increased 25% year-over-year and digital subscribers overcame print subscribers for the first time.
“I hope to inspire change at the top: compelling editors, senior executives, and further to take on an audience-first approach to news, publishing, and business.”