INMA 30 Under 30: Taneth Evans of The Times/Sunday Times

By Dawn McMullan

INMA

Dallas, Texas, United States

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On September 17, INMA awarded 30 young professionals around the world with its debut “30 Under 30” award as part of its Young Professionals Initiative. This is the 10th in a series of 30 features about these impressive rising media stars who are shaping our industry. 

In her final year at university, Taneth Evans got a weekend job as the sole copywriter at a nationwide publication, so she created a customer-centric style guide for all digital communications. She introduced them to SEO and social media, “quickly learning that if I wanted to make a difference as the youngest member of the team, I had to be an expert on the matter during every conversation.”

Taneth Evans is head of audience development at The Times and Sunday Times in the United Kingdom.
Taneth Evans is head of audience development at The Times and Sunday Times in the United Kingdom.

She joined Hearst publications after graduation and later spearheaded the switch from product-led concepts to audience-led concepts with one of its largest clients. By age 26, she was leading the audience development team of 15. She transformed the data-journalism-newsroom connection at The Times.

With her suggestions and guidance, dwell time for smartphone app readers increased 25% year-over-year and digital subscribers overcame print subscribers for the first time.

“I hope to inspire change at the top: compelling editors, senior executives, and further to take on an audience-first approach to news, publishing, and business.”

About Dawn McMullan

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