In September, INMA awarded 30 young professionals around the world with its fifth “30 Under 30” award as part of its Young Professionals Initiative. This is the 18th in a series of 30 features about the impressive rising media stars who are shaping our industry.

Since launching her journalism career in 2017 as deputy editor-in-chief at Serbian Scientific Television, Tamara Bajčić has earned a reputation for spearheading innovative media and marketing projects. Using her background in data protection, media law, and public diplomacy, Tamara is driving lasting change within the news media industry.

As executive manager/CEO at Demostat — the independent think tank, research publishing centre, and media portal supporting democracy in Serbia — since March 2022, Tamara has worked diligently to influence the organisation’s direction and heighten its profile.

She has eagerly taken on high-profile projects, such as coordinating the NATO Public Diplomacy Programmes and spearheading the “Defense Against Disinformation” project sponsored by the U.S. Embassy in Serbia and implemented by the Atlantic Council of Serbia.

Her efforts have not only secured Demostat’s reputation as a leader in the fight against disinformation but have highlighted its commitment to fostering a more informed society.

She also has raised the company’s visibility through strategic partnerships, public engagement strategies, and educational programmes. This has helped promote critical thinking amongst audiences and educated them about the nuances of disinformation.

Tamara is well known for her forward-thinking approach, and she is adamant that the future of the news media industry depends upon taking action: “The media industry needs a reinforced commitment to combating misinformation and enhancing media literacy among the public,” she said.

“In an era dominated by digital platforms, the rapid spread of misinformation poses a significant challenge to societal trust and informed decision-making. Strengthening fact-checking mechanisms and promoting educational initiatives can empower audiences to critically assess information, discerning fact from fiction.”

Also important to the future of the news media is the creation of a more inclusive media landscape. Tamara said that a representing diverse voices and perspectives is crucial and will improve discourse while helping ensure that media serves as the reflection of its multifaceted audience.

“Implementing these improvements would not only elevate the quality and reliability of news but also rebuild public trust in media institutions,” she said. “By addressing misinformation and advocating for diversity, the media industry can better serve its fundamental role as a pillar of democracy and a trusted source of information.”

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