INMA 30 Under 30: Stephanie Lievano of Corporación La Prensa

By Dawn McMullan

INMA

Dallas, Texas, United States

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On September 17, INMA awarded 30 young professionals around the world with its debut “30 Under 30” award as part of its Young Professionals Initiative. This is the eighth in a series of 30 features about these impressive rising media stars who are shaping our industry. 

When Stephanie Lievano won a scholarship to travel to Panama as part of her Latin American studies at university, her already media-focused career expanded from the small U.S. state of Kentucky to the country of Panama.

She’s spent the past decade creating new businesses, leading government efforts for the first Model UN on a national level, and serving as the liaison between the World Economic Forum and university volunteers.

Stephanie Lievano is business development manager at Corporación La Prensa in Panama.
Stephanie Lievano is business development manager at Corporación La Prensa in Panama.

“Corporación La Prensa has rechallenged everything I knew as head of business development,” said Lievano, who now leads the company’s digital subscriptions team. “We have mixed in consumer behaviour with opportunities to specialise our products to launch a series of new portals in real estate, automobile, e-commerce and finance.”

Stephanie loses sleep over how to increase the number of users logged into the Web site. Several initiatives, including a new “in case you missed it” newsletter, have increased the number of simultaneous users logged in from 20 to more than 750 just after the newsletter is sent out.

“I hope to be much more involved in the creation of algorithms to identify new user personas and continue to pave the way for personalisation for the newsroom. I believe the perspective journalists and editors bring can be packaged in many other ways aside from the Web site.”

About Dawn McMullan

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