On October 2, INMA awarded 30 young professionals around the world with its third “30 Under 30” award as part of its Young Professionals Initiative. This is the 13th in a series of 30 features about the impressive rising media stars who are shaping our industry. 

Sofia is a long way from the horse farm in a small city in Sweden where she grew up, and she has shown that the hard work and discipline of farm life can translate well into the business world.

As interim director of ad operations for Schibsted Marketing services, Sofia’s strong business drive — combined with her natural curiosity, willingness to learn, and innate people skills — are helping her acquire an impressive amount of experience in multiple areas.

Sofia is part of the product and platform leadership team and, before that, worked in strategy and business. As part of that division, she helped develop the B2B advertising strategy at Schibsted Marketing Services and led multiple strategically important projects on behalf of the leadership team across markets, brands, and functions.

Her curiosity is shown in her relentless pursuit of learning: She recently finished a course in disruptive strategy at Harvard Business School, has a master’s degree in Innovation and Industrial Management from the University of Gothenburg/School of Business, Economics, and Law, and studied Mandarin for four months at Fudan University, Shanghai. She graduated from university with top scores and received a scholarship for winning “the best master thesis within the area of retailing,” which was a case study at IKEA.

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