In September, INMA awarded 30 young professionals around the world with its fourth “30 Under 30” award as part of its Young Professionals Initiative. This is the eighth in a series of 30 features about the impressive rising media stars who are shaping our industry. 

Starting as a marketing manager for a startup company, Siu Kwan Katherine Cheung has spent the last seven years building an impressive portfolio of skills and accomplishments that point to a successful career as a leader.

With expertise in both education and media, Katherine has identified new market opportunities and has been instrumental in driving growth for South China Morning Post, said Ang Jin, chief growth officer: “Her strong leadership skills have been critical to the success of several major projects and initiatives. Her ability to think outside the box and drive innovation has been a great asset to our organisation.”

Her accomplishments include implementing a digital learning platform for young readers, which delivered significant corporate value to the company.

Long-term, Katherine has several goals she would like to achieve for herself as well as for SCMP. But on a broader scale, she also sees a place to make a positive impact by bringing fresh, new perspectives that are implemented within the news media industry:

“I believe that bringing in fresh perspectives and ideas from younger generations can help to modernise the industry and make it more accessible and engaging for a wider audience.”

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