INMA 30 Under 30: Simone Mainprize of New Corp Australia

By Dawn McMullan


Dallas, Texas, United States


On September 17, INMA awarded 30 young professionals around the world with its debut “30 Under 30” award as part of its Young Professionals Initiative. This is the 22nd in a series of 30 features about these impressive rising media stars who are shaping our industry. 

Simone Maineprize was raised by a radio sales representative, so she was exposed to the media industry through her mother from an early age. Today, she is the youngest group digital manager to be appointed within News Corp.

Mainprize implemented a monthly programme called “Pitch Perfect” that allows her team to hone their presentation skills with each other in a learning environment and work more collaboratively as a team.

Simone Mainprize is group digital manager at News Corp Australia.
Simone Mainprize is group digital manager at News Corp Australia.

When broadband company Optus want to drive awareness of 5G in Australia, Simone worked with News Corp Australia’s Web site team to develop an editorially driven awareness campaign. The results: an integrated newsroom project called The 5G Newsroom sponsored by Optus.

Simone worries Big Tech threatens the role of traditional media.

“News media plays such a pivotal role in today’s society,” she said. “I want to ensure that there is always a role for traditional media to inform, educate, and inspire a better Australia.”

About Dawn McMullan

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