In October 2022, INMA awarded 30 young professionals around the world with its third “30 Under 30” award as part of its Young Professionals Initiative. This is the 20th in a series of 30 features about the impressive rising media stars who are shaping our industry.

Shreyashi started her career with The Times Group in the Integrated Marketing Communications Team, handling a few small categories. But she quickly showed she was ready for more.

Today, as senior officer at The Times of India, she handles brands across categories including automobile, pharmaceuticals, retail, consumer durables, and consumer services, and manages portfolios worth millions of dollars. “I have always been passionate about media as an industry,” she said. “We hold the power to craft messages and communications that can move people and bring about large-scale changes.”

One of those major changes was bringing awareness to India’s diabetes problem, which saw a 64% increase over the quarter century, making the country the second largest diabetes hub in the world: “We reached out to our partner to curate an exclusive campaign to help people manage diabetes better through continuous glucose monitoring. We curated a 360 campaign and released content pieces backed by experts to help the readers.”

Shreyashi is energised by working on such meaningful messages and, looking forward, has created a five-year career plan: “I see myself expanding my horizons by jumping in feet first and learning as much as I can, as quickly as I can, with the organisation.”

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