On September 17, INMA awarded 30 young professionals around the world with its debut “30 Under 30” award as part of its Young Professionals Initiative. This is the third in a series of 30 features about these impressive rising media stars who are shaping our industry.
Shotaro Ishihara kicked off his media career as an undergraduate at the University of Tokyo, eventually serving as editor-in-chief, advertising manager, events manager, and digital manager at the university press while studying data science.
Shotaro transitioned after university to Nikkei, Japan’s leading economic daily, to join the data science team. He also publishes a personal weekly newsletter with 1,000 subscribers, has more than 14,000 followers on Twitter, and runs a popular YouTube channel and a blog: “I am continuously exploring new ways to communicate with others using the power of media and information technology.”
Shotaro collaborates with non-technical co-workers, suggesting ways to use data science solutions for a new B2B product.
“I wish to contribute to the creation of a new business model for the news media,” Shotaro said of his future goals. “Traditional news media organisations strongly depend on subscriptions and advertisements. I don’t believe that these types of revenue can be maintained forever. There is a need for a new, sustainable way of making money in a way that doesn’t damage the value of journalism.”