INMA 30 Under 30: Sarah Weishäupl of Die Presse Verlags

By Paula Felps


Nashville, Tennessee, United States


On September 30, INMA awarded 30 young professionals around the world with its second class of “30 Under 30” award as part of its Young Professionals Initiative. This is the 28th in a series of 30 features about these impressive rising media stars who are shaping our industry. 

Since childhood, Sarah Weishäupl has loved a good challenge, and she keeps finding new ones in the media industry.

Sarah Weishäupl is head of product management at Die Presse Verlags in Austria.
Sarah Weishäupl is head of product management at Die Presse Verlags in Austria.

Having worked for Die Presse in many capacities since 2018, she had already proven her diversity and shown the depth and breadth of her knowledge. But last year, she not only convinced the company that it needed a new product management department but was chosen to co-lead it.

In addition to showing substantial leadership skills in digital transformation, digital marketing, and product and project management, Stefan Körner, Die Presse’s COO, said she has made an indelible impression on the company:

“Besides her marketing, strategic planning, and creative skills, Sarah shows an extraordinary array of soft-skills and interpersonal capabilities, features so desperately needed when navigating through strong strategic and organisational changes,” he said.

And it helps that she backs up these abilities with a relentless passion for the media industry and an ambitious list of how she would like to create even more change in the future.

About Paula Felps

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