In October 2022, INMA awarded 30 young professionals around the world with its third “30 Under 30” award as part of its Young Professionals Initiative. This is the sixth in a series of 30 features about the impressive rising media stars who are shaping our industry.

After receiving her BA in communications from the University of South Alabama, Sarah joined Alabama Media Group (AMG) in 2018 and was quickly recognised as a rising star within the company.

By 2021, she had risen to the position of ad operations manager, and she continues to be an outstanding example of leadership. Her daily duties include establishing and implementing departmental policies and procedures to ensure that clients’ advertising campaigns are both effective and efficient.

But it is her passionate approach to work that people notice most about her. Sarah’s outgoing personality, positivity, and integrity have influenced all those around her. And under her leadership, the company has seen minimal account churn — something attributed to her attention to detail and willingness to help those around her succeed.

In addition to her work with AMG, Sarah has shown her enthusiasm as a team player in the community. She participated in Leadership Jackson County, a 10-month training programme designed to develop and enhance community leadership, served on AMG’s Leadership Council in 2020 and 2021, and was named the Resource Person of the Year two years in a row.

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