INMA 30 Under 30: Sade Muhammad of Forbes

By Dawn McMullan

INMA

Dallas, Texas, United States

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On September 17, INMA awarded 30 young professionals around the world with its debut “30 Under 30” award as part of its Young Professionals Initiative. This is the 16th in a series of 30 features about these impressive rising media stars who are shaping our industry. 

When Sade Muhammad was just 15 years old, she attended her first National Association of Black Journalists conference. That’s when she knew media would be her future.

Sade Muhamma is director of representation and inclusion partnerships at Forbes in the United States.
Sade Muhamma is director of representation and inclusion partnerships at Forbes in the United States.

From an intern at Black Enterprise and a social media strategist for the inaugural Syracuse University social media team, Sade quickly transitioned to post-graduate jobs on the digital media teams at NBC’s Oxygen and Bravo, then to a brand producer at Forbes.

She now has a job she pitched to the company.

“Through my client work at Forbes with more than 100 enterprise and fashion and luxury clients, my biggest takeaway was that while we were producing amazing campaigns that moved the needle for our clients, something critical was missing from our clients’ conversations: equity.

“That’s why in late 2019, I pitched a role to senior management that would center the business, revenue, and sales conversations around equity. In January, the Representation and Inclusion Practice became official.”

About Dawn McMullan

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