In September, INMA awarded 30 young professionals around the world with its fourth 30 Under 30 award as part of its Young Professionals Initiative. This is the first in a series of 30 features about the impressive rising media stars who are shaping our industry.
Despite her young age, Rosalinde Czysnok has already proven herself as a leader in every sense of the word. Using her unique blend of creativity and commercial insights, she has risen quickly through the ranks and today is accountable for three teams and A$90 million in revenue.
Her gift for identifying trends within the digital space and creating new solutions led to News Corp Australia developing new ad units for the company’s mobile app that attracted clients while maintaining the integrity of the editorial and audience experience. The app has become one of the company’s most commercially successful digital products and has been replicated as a best practice within the business.
Part of what keeps Rosalinde motivated is her drive to do good for others. Living by the work/life motto “Be good and do good,” Rosalinde is determined to pay back her mentors, friends, and colleagues by helping the next generation.
That begins with empowering and educating others and highlighting important, meaningful stories, she said: “Working in media provides a unique opportunity to shape societal narratives and bend the arc of history toward justice and progress.”