On September 17, INMA awarded 30 young professionals around the world with its debut “30 Under 30” award as part of its Young Professionals Initiative. This is the ninth in a series of 30 features about these impressive rising media stars who are shaping our industry.
Ronan Doyle started his career in eCommerce before joining The Irish Times’ digital subscription team in 2017. There, he led a partnership with National Geographic and The New York Times, expanded reader engagement outside of Ireland, and led a tactical initiative to bundle subscriptions with Amazon Echo Dot devices.
In the first weeks of 2020, he moved to Independent News & Media, joining the large European group Mediahuis, where he is focused on proactive churn reduction initiatives and an evolving product catalogue.
“I relentlessly parse large volumes of behavioural data to derive actionable insights into emerging opportunities in audience building and new subscriber acquisition,” he said.
This led him to initiate an eCommerce funnel with a mobile-first outlook, which saw a 27% increase in mobile conversions in its first six weeks.
“My foremost aim is to ensure the editorial initiatives … can be sustained into the future by fostering dynamic, dialogue-based relationships to the news consumers they serve.”