In October 2022, INMA awarded 30 young professionals around the world with its third “30 Under 30” award as part of its Young Professionals Initiative. This is the 11th in a series of 30 features about the impressive rising media stars who are shaping our industry. 

Rijul discovered his interest in product management through engineering. The electrical engineer with a master’s degree in marketing and supply chain said his education taught him one crucial lesson: “I realised that even though I didn’t have much interest in the electrical aspect of things, I still loved to build things from scratch.” 

When he discovered the world of product ideation, he knew he had found his calling. And today, as senior product manager for HT Digital Streams, Rijul delights in developing consumer-oriented solutions and then validating his gut instincts with proper data analysis. His work is focusing heavily on subscriptions, but he also has been looking at payments as a secondary product to improve the user experience.

His efforts have helped HT Digital Streams become one of the leading players in subscription models, and, looking at what he has already accomplished, Rijul said he is looking forward to what he can accomplish in the next few years: “I want to achieve a better version of myself as a product manager by releasing better, more impactful products leading to increased customer satisfaction — plus be an overall better human being.”

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