On September 30, INMA awarded 30 young professionals around the world with its second class of “30 Under 30” award as part of its Young Professionals Initiative. This is the 19th in a series of 30 features about these impressive rising media stars who are shaping our industry.
Although Peder Engesæth launched his career with a software group, he has always had a special place in his heart for newspapers.
He was 7 when he started his own school newspaper, and he later led student newspapers before entering the tech and business space.
He was finally able to combine those interests when he became head of business development for Aller Media’s publishing division, which led to becoming director of the Consumer & Lifestyle vertical.
Peder brings a fresh, strategic eye to the position, and last year led the digital strategy process for all of Aller. He thrives on solving challenges, such as looking at new strategies to reach the 50+ demographic online.
“My curiosity and love for engaging others often allow me to help solve complex issues and execute the right solution. I aim to improve myself, the company, and the industry. Whether it’s running internal strategy processes, writing informal memos to colleagues, or reflecting in industry publications, I always try to push the thinking further.”