In September, INMA awarded 30 young professionals around the world with its fourth “30 Under 30” award as part of its Young Professionals Initiative. This is the second in a series of 30 features about the impressive rising media stars who are shaping our industry. 

As part of Gen Y, Nusrat Jahan understands how to reach a youthful audience, and her innovative ideas and campaigns have helped Prothom Alo attract the coveted Gen Z audience.

“A big part of reaching younger audiences is making sure that the brand is on the platforms where they’re hanging out,” she explained.

During the FIFA World Cup, she created a campaign for an advertiser using short-form videos delivered through social media — and reached 3 million engagements on social media. “Her practical experience with digital marketing has had a very positive impact on our platform,” said her supervisor, Mehboob Javed.

And Nusrat is just getting started.

Her goal is to become a leader in the news media industry as well as giving back to her community. She has contributed to several corporate value-building campaigns, including a campaign to teach menstrual hygiene via a comic book.

“Because we live in a developing nation, we must educate people,” she said. “By doing so through our media, we establish a corporate value that has an impact on both society and corporate.”

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