In September 2023, INMA awarded 30 young professionals around the world with its fourth “30 Under 30” award as part of its Young Professionals Initiative. This is the 18th in a series of 30 features about the impressive rising media stars who are shaping our industry. 

Coming from the editorial side of Vogue Japan gives Mayu Kato a unique perspective on how data and editorial can work together.

When she moved to London in 2019 and took an internship in audience development for Condé Nast’s Vogue Global Network, she quickly distinguished herself by learning analytics and progressing rapidly up the ladder.

Today, as a global senior analyst, she reports to a vice president and leads projects such as KPI forecasting for all 10 Vogue locations around the world, Met Gala forecasting and reporting, and monthly reports. Her dedication to learning new skills and building relationships is seen in the way her career path has advanced so quickly.

Mayu has a rare blend of data skills, analytics, experience in editorial, and the ability to tell a story in words and data. She’s now a confident manager who brings innovation to her team — including implementing the use of AI.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .