In September 2023, INMA awarded 30 young professionals around the world with its fourth “30 Under 30” award as part of its Young Professionals Initiative. This is the 17th in a series of 30 features about the impressive rising media stars who are shaping our industry.
When she left her career in architecture to pursue media marketing, Maria Inês Reis brought along several skills that proved useful, including deep analytical skills and an eye for aesthetics.
Now, she uses those tools to build digital strategies instead of buildings.
Maria has successfully spearheaded innovative marketing campaigns that resulted in increased brand awareness and engagement for a variety of clients. She hopes to one day rise to a top executive role within the news media industry, and said she enjoys being part of a rapidly evolving albeit disrupted media landscape.
“The shift to digital platforms has disrupted traditional revenue models. Developing innovative and sustainable business models, exploring new revenue streams, and embracing technological advancements are essential to ensure the long-term survival and quality of journalism.”
Leonor Soczka, subscriptions director at Público, said Maria has both the skills and desire to drive innovation in this changing media environment: “Her optimism and resilience in facing new challenges and ability to improvise translate into a growth mindset that adds human and performance value to our work.”