On September 17, INMA awarded 30 young professionals around the world with its debut “30 Under 30” award as part of its Young Professionals Initiative. This is the 14th in a series of 30 features about these impressive rising media stars who are shaping our industry.
After graduate school, Mansi Panchamia started her career as a management trainee in brand communications at Radio City, then was transferred to Mid-Day Infomedia Limited, a sister company of Radio City.
Her first project was to revamp Sunday Mid-Day, including the launch of the Mid-Day Digital Tabloid — part of the company’s move from print-only to digital-first during the early days of the pandemic.
“When the newspaper was completely transformed to a digital tabloid, I realised that this is an opportunity to drive change. I was responsible for the strategic alliances through which Mid-Day was able to garner a lot of subscribers.”
Mansi believes, and wants to be part of, a nationwide shift.
“Adapting to change and experimenting with new technology is something that the Indian media industry is struggling with. It is time for the media industry to have a 360-degree makeover.”