INMA 30 Under 30: Maggie Campbell of NZME

By Dawn McMullan


Dallas, Texas, United States


On September 17, INMA awarded 30 young professionals around the world with its debut “30 Under 30” award as part of its Young Professionals Initiative. This is the 17th in a series of 30 features about these impressive rising media stars who are shaping our industry. 

As a 6-year-old, Maggie Campbell asked her mom if she could have a haircut matching the female news anchor she saw on TV. After four quick successive promotions early in her career, Maggie now holds the lead sales role at NZME, where she recently ran into that same hairstyle inspiration during a content partnership campaign in which the newscaster was the talent.

Maggie Campbell is account director at NZME in New Zealand.
Maggie Campbell is account director at NZME in New Zealand.

In her first job with MediaWorks, just out of university, Maggie delivered a NZ$5 million deal with a local supermarket client — the largest deal in MediaWorks history.

“I still get that rush of excitement when I get a sale across the line,” she said. “I get to deliver a visible difference to this company every single day. During New Zealand’s lockdown through COVID-19, we delivered the revenue that kept this company afloat. That revenue fuels our company’s ambitions and allows NZME to grow its brands and talent and share stories that matter. In media, I’ve found what I want to do for the rest of my life.”

About Dawn McMullan

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