On September 17, INMA awarded 30 young professionals around the world with its debut “30 Under 30” award as part of its Young Professionals Initiative. This is the 24th in a series of 30 features about these impressive rising media stars who are shaping our industry. 

When she was 15 years old, Lovisa Bergström got a part-time job for the youth section at her local newspaper, Norrköpings Tidningar. In college, she studied engineering and earned a bachelor’s degree in computer science, a master’s degree in strategy and governance, and did an exchange programme in Taiwan.

Her career in the media industry solidified during her Google News Lab fellowship at Dagens Nyheter, where Bergström is now lead of the data analytics team.

Bergström was part of a team of five that built a new analytics tool for the newsroom, which has been rolled to 42 newspapers within Bonnier and is saving the company €1 million annually.

“I want to … inspire and teach my newsroom to be even more data-driven and to truly see the potential of digitisation, analytics, and data tools. And I want Dagens Nyheter to keep striving to be a leading example within the media industry of how to create and sustain a profitable reader revenue business.” 

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