On September 17, INMA awarded 30 young professionals around the world with its debut “30 Under 30” award as part of its Young Professionals Initiative. This is the seventh in a series of 30 features about these impressive rising media stars who are shaping our industry.
Her second job out of college, Lina Hebert is the marketing manager of consumer revenue at Condé Nast — her “dream job.” Among other charges, she is responsible for the paid media strategy for The New Yorker and is part of the team tasked with future-proofing the brand and keeping The New Yorker on the forefront of the media landscape.
In her first year, paid media contributed significantly to introductory trial subscriptions, and she helped increase international subscriptions by triple digits. She’s now one of eight employees to participate in the inaugural Condé Nast Joint Advisory Board Leadership Program in partnership with Estee Lauder.
“I do not wait for the industry to change. It is my goal and my job to always be steps ahead of the next movement and to ask the right questions to get us there,” Hebert said.
To keep that up, she takes outside courses on emerging digital media trends. Hebert’s plans for the next five years? To create a full marketing funnel for Condé Nast’s consumer revenue department.