In September, INMA awarded 30 young professionals around the world with its fifth “30 Under 30” award as part of its Young Professionals Initiative. This is the 23rd in a series of 30 features about the impressive rising media stars who are shaping our industry.

Using a combination of strategic innovative thinking and innate leadership skills, Kevin Cheberenchick has been a catalyst for change at Bloomberg, where he is now senior insights manager.

His tenure at Bloomberg, which began in 2023, has been marked by transformative contributions: He revolutionised the company’s pricing strategy, aligning product teams with critical business metrics. Kevin also initiated an internal newsletter to boost transparency and cross-functional communication, fostering a more collaborative work environment.

One of Kevin’s most notable achievements at Bloomberg was pioneering the creation of the first automated engagement pricing and tracking system. This innovation transitioned Bloomberg to an advanced ESP system, delivering superior content recommendations to customers.

His leadership in adopting machine learning and automated processes has not only saved time but also enhanced personalised user experiences, underscoring his knack for a forward-thinking approach and his technical prowess.

Before landing at Bloomberg in 2023, Kevin excelled as a manager at TikTok, where he led international teams and played a crucial role in Project Texas, an initiative that was pivotal in enhancing platform security and user trust.

Further showing his ability to drive critical projects, he developed an event system that streamlined operational efficiency, showcasing his knack for improving processes and boosting productivity.

In addition to his professional achievements, Kevin's volunteer work has earned him the President'’s Volunteer Service Award - Silver, and he received a Spot Award at TikTok for his outstanding contributions. With over 160,000 followers on social media and a popular blog, Kevin has mastered the art of engaging and influencing a wide audience.

Kevin has many abilities that point to a bright future using his strategic vision, innovative thinking, and empathetic leadership. His ability to identify improvement areas and execute impactful strategies has been proven at both TikTok and Bloomberg, whilst his dedication to fostering collaboration and understanding diverse perspectives sets him apart as a future leader in the news media industry.

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