INMA 30 Under 30: Kayla Alexander of Netwerk24/Media24

By Dawn McMullan


Dallas, Texas, United States


On September 30, INMA awarded 30 young professionals around the world with its second class of “30 Under 30” award as part of its Young Professionals Initiative. This is the final in a series of 30 features about these impressive rising media stars who are shaping our industry. 

With a background in radio journalism, Kayla Alexander began her career at Netwerk24 as a multimedia journalist. But her relentless pursuit of new skills led her to become its social media specialist, where she implemented new, successful ways of posting content.

Kayla Alexander is head of audience development at Netwerk24/Media24 in South Africa.
Kayla Alexander is head of audience development at Netwerk24/Media24 in South Africa.

Now, as head of audience development, she identifies future opportunities for the company and maps out the path to get there.

“These are exciting times for our industry,” she said, noting the innovation that resulted in the wake of a global pandemic. The growth of podcasts, audio books, newsletter projects, and more present new ways to engage audiences and offer a new world of opportunity that can be explored creatively.

Kayla is eager to be among those who explore these changing opportunities and leverage them for growth:

“I believe that my ability to spot and determine trends and deeply understand user behaviour, as well as my social awareness within political and social spaces, makes me a compassionate, innovative, and dynamic leader that will take a linear approach to leadership.”

About Dawn McMullan

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