INMA 30 Under 30: Kaushala Ratnayake of Bauer Media

By Paula Felps

INMA

Nashville, Tennessee, United States

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In October 2022, INMA awarded 30 young professionals around the world its third “30 Under 30” award as part of its Young Professionals Initiative. This is the 29th in a series of 30 features about the impressive rising media stars who are shaping our industry.

As part of the group leadership team at Bauer Media, Kaushala Ratnayake is helping the company transform its publishing model.
As part of the group leadership team at Bauer Media, Kaushala Ratnayake is helping the company transform its publishing model.

As part of the group leadership team at Bauer Media, Kaushala is leading the business in designing and delivering strategies that will transform its publishing business. Strategy seems to be in Kaushala’s blood. Early in her career, she held strategy analyst roles in the innovation space, working with science, technology, and start-up businesses.

That led to her becoming the youngest board member ever selected to sit on New Zealand’s leading science and technology commercialisation investment board. Before joining Bauer, she led strategic projects at the BBC, which directly influenced the company’s long-term future.

At Bauer Media, Kaushala has led the sustainability programme, helping set up the company to become a media leader in sustainability, a pivotal issue for this generation. She established its first sustainability strategy and approach — comprised of key pledges and initiatives to ensure action is accelerated — and also founded the Bauer Sustainability Council.

Kaushala recognises the value of collaboration and works seamlessly with leadership and sustainability champions across the business to deliver approaches that are relevant to everyone. Her capability frameworks have ensured all employees have access to sustainability information, empowering everyone to act and enable the sustainability strategy.

About Paula Felps

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