In October 2022, INMA awarded 30 young professionals around the world with its third “30 Under 30” award as part of its Young Professionals Initiative. This is the 28th in a series of 30 features about the impressive rising media stars who are shaping our industry.

Before she entered the news media industry, Katriina spent four years in project and product manager positions for a global IT consultancy. When she brought those skills to Sanoma Media Finland, she quickly became a vital part of the news and feature media team.

Today, in addition to her role as development manager, she is product owner for a data and personalisation team and has created an open environment in which journalists, software developers, and data scientists all work together. Her excellent analytical skills allow her to understand and conceptualise complex information, especially when it comes to the use of data in the news media.

Because of that, Katriina has been able to translate the needs of both the end user and the journalist to create new data-intensive products. Katriina excels at transforming such needs into requirements the software developers can then address, leading to innovations in things such as content recommendations and journalistic dashboards.

But even more important than her analytical abilities is Katriina’s knack for inspiring the individuals and teams around her as she creates an open, trusting environment for multidisciplinary collaboration.

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