On September 30, INMA awarded 30 young professionals around the world with its second class of “30 Under 30” award as part of its Young Professionals Initiative. This is the fourth in a series of 30 features about these impressive rising media stars who are shaping our industry.
A passion for fashion in college led Katie to an internship and later full-time job as a marketing associate with College Fashionista, which was a bridge to working with college students later as marketing manager on the student memberships team at The Wall Street Journal.
In that position, she worked to make WSJ more accessible to college students by launching the first brand campaign for student audiences (“We Are All Business Majors”) and helping launch two new content verticals for students. She recently was selected to lead WSJ’s news literacy initiative to educate audiences on how to find trustworthy news and helped launch WSJ’s new brand platform Trust Your Decisions.
She now manages a worldwide team of 11 and is responsible for driving top-of-funnel growth.
“The entire media industry is dealing with the challenge of waning consumer trust. Media is incredibly nuanced and consumers are expected to seek out information on how to be better consumers, as opposed to having it readily shared with them. Without action on this issue, converting and retaining audiences will only escalate in difficulty.”