On September 17, INMA awarded 30 young professionals around the world with its debut “30 Under 30” award as part of its Young Professionals Initiative. This is the 11th in a series of 30 features about these impressive rising media stars who are shaping our industry.
Kartikay Khosla started his career as a quality analyst at Times Internet Limited, then transitioned to the role of product manager at Jagran New Media. During his time in that position, he created an automated in-house tool called Lead Management System, launched to help handle education leads and data efficiently.
Kartikay was part of a team that developed an AI/machine learning-based content recommendation engine, capturing various trends of users and mapping to a recommendation system. The result: 92% increase in engagement in recommended content.
He moved to his current position 18 months later and now heads up the new data analytics department and is part of the core team working on the revenue road to subscription.
“We should ensure the quality and credibility of the content being produced. And this type of content will help us to open a subscription revenue channel where users will pay us directly for the unique and reliable content that enables them to make better-informed decisions in life. This would enable us to create value for the content that is currently quite bleak in the Indian context.”