In September, INMA awarded 30 young professionals around the world with its fifth “30 Under 30” award as part of its Young Professionals Initiative. This is the 12th in a series of 30 features about the impressive rising media stars who are shaping our industry.

Jubaer Ibn Latif launched his career in the news media industry even before he had completed his bachelor’s in business administration degree from the University of Dhaka. Working part-time for the youth content platform Torun Digital for two years, he was able to put his education to use and gain experience in content creation and digital media whilst still completing school.

After graduating in 2020, Jubaer joined The Daily Star’s marketing team as an intern, where he was part of the team that created the “Bondhutte Bondi” campaign, designed to help people rediscover friendships during the COVID-19 lockdowns. He was soon offered a position as a strategic planning executive at a renowned advertising agency and, for the next two years, he excelled in his role, earning a promotion to senior brand marketing executive.

During his two years with the agency, Jubaer’s creative contributions helped his organisation secure 20 local and global awards, including 12 local awards and one global award for the successful “Box e Chhorai Utshober Khushi” (Sharing Happiness in a Box) campaign.

In 2023, The Daily Star successfully recruited Jubaer to return — this time as a senior brand specialist. In this role, he has continued bringing innovative campaigns to the forefront, including the highly successful “What'’s My Friendship Score?” project, which was launched to mark International Friendship Day 2023. The campaign, which included a specially designed microsite for users to engage in an interactive game, generated more than 200,000 impressions. In a short time, Jubaer has led more than 30 successful marketing initiatives, each one a reminder of his ability to drive impactful projects that increase engagement.

Thanks to his strategic, out-of-the-box thinking, Jubaer is building a reputation for creative, award-winning marketing projects. His contributions directly impact the company’s revenue, with Jubaer contributing 3.16% to the total revenue last year with 29% growth in the marketing projects compared to the previous year. His proven knack for delivering impactful and award-winning campaigns, coupled with his focus on revenue generation, has made him a key player in The Daily Star’s advertising success and shows great promise for the future.

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