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INMA 30 Under 30: Jostein Larsen Østring of Amedia

By Dawn McMullan


Dallas, Texas, United States


On September 17, INMA awarded 30 young professionals around the world with its debut “30 Under 30” award as part of its Young Professionals Initiative. This is the 23rd in a series of 30 features about these impressive rising media stars who are shaping our industry. 

While he was still in high school, Jostein Larsen Østring began working part-time as a journalist. He was recruited at the age of 19 to work as a full-time journalist for Nordlys, and after three years, in 2014, he moved into the news editor’s spot and set about digitising the newsroom.

Østring’s efforts led to a position as vice president of editorial development at Amedia and, since 2019, he has been vice president of development, product, and editorial.

Jostein Larsen Østring is vice president of development at Amedia in Norway.
Jostein Larsen Østring is vice president of development at Amedia in Norway.

Østring’s swift ascent is due to a combination of natural leadership skills and a passion for insight and analytics. He led the “Better Journalism Initaitive” at Amedia, an analysis of 11,000 articles that pointed to a large potential for improvement in Amedia newsrooms.

Key was sharing the importance of the digital product with the newsroom.

We made an in-depth analysis on how we work in six newsrooms, had workshops with key editors, and came up with a plan for a change to a digital-first workflow,” Østring said. “Our newsrooms implemented the changes voluntarily at their own pace — some fast, some after more lenghty processes, but all being convinced by proof of concept.” 

About Dawn McMullan

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