On September 17, INMA awarded 30 young professionals around the world with its debut “30 Under 30” award as part of its Young Professionals Initiative. This is the 23rd in a series of 30 features about these impressive rising media stars who are shaping our industry.
While he was still in high school, Jostein Larsen Østring began working part-time as a journalist. He was recruited at the age of 19 to work as a full-time journalist for Nordlys, and after three years, in 2014, he moved into the news editor’s spot and set about digitising the newsroom.
Østring’s efforts led to a position as vice president of editorial development at Amedia and, since 2019, he has been vice president of development, product, and editorial.
Østring’s swift ascent is due to a combination of natural leadership skills and a passion for insight and analytics. He led the “Better Journalism Initaitive” at Amedia, an analysis of 11,000 articles that pointed to a large potential for improvement in Amedia newsrooms.
Key was sharing the importance of the digital product with the newsroom.
“We made an in-depth analysis on how we work in six newsrooms, had workshops with key editors, and came up with a plan for a change to a digital-first workflow,” Østring said. “Our newsrooms implemented the changes voluntarily at their own pace — some fast, some after more lenghty processes, but all being convinced by proof of concept.”