INMA 30 Under 30: Jonah Listokin of Bloomberg

By Paula Felps


Nashville, Tennessee, United States


In September 2023, INMA awarded 30 young professionals around the world with its fourth “30 Under 30” award as part of its Young Professionals Initiative. This is the 22nd in a series of 30 features about the impressive rising media stars who are shaping our industry. 

Jonah Listokin joined Bloomberg in December of 2021 and made his mark on the company quickly.

A few of his key achievements include acquiring 34% more new subscribers via the e-mail channel year-over-year; improving e-mail channel conversion rate by six times; and launching twice the volume of new e-mail campaigns in 2022 vs. 2021.

He’s also pioneered many firsts for Bloomberg, including:

  • Building and launching the first automated winback and upsell e-mail programmes.
  • Launching the first first Year In Review personalised reader e-mail campaign.
  • Working with the product and engineering teams to build the first API connection from its ESP to Bloomberg’s in-house algorithms to power better content recommendations for customers in e-mail.

Jonah understands who the Bloomberg reader is, why they come to the media company, and what challenges they face.

“Jonah is a content sponge and always is up-to-date on the latest trends, articles, technologies and more in the space,” a colleague said. “He embodies the description of a rising star in news media with early career achievements, who is constantly innovating, influencing, and building up management skills to be a fantastic future leader.”

About Paula Felps

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