In October 2022, INMA awarded 30 young professionals around the world with its third “30 Under 30” award as part of its Young Professionals Initiative. This is the 23rd in a series of 30 features about the impressive rising media stars who are shaping our industry.

Even before she joined Emtek Digital, Hesty was mastering the art of sales, growing revenue for the tech start-up Qraved by nearly 100x annually. She also helped Gojek ticketing grow its YoY revenue by 300% — and then the pandemic hit.

During that crisis, she needed to make a move and turned to the media industry.

Now, she has helped grow Emtek’s month-on-month programmatic revenue by 100%. “I want to contribute to the development of the media industry, specifically in the OTT platform to support local media to grow by working hands-in-hands with ad tech through data monetisation,” Hesty said.

As part of her contributions to the team, she initiated the data warehouse project and finished it in nine months — something that was integral in increasing Emtek Digital’s programmatic business revenue growth.

Hermawan Sutanto, COO of the company’s Vidio.com start-up, said Utami has not only developed the existing accounts with the company but has been successful in attracting new advertisers in the programmatic environment, allowing the company to grow its inventory incrementally: “The cherry on top is that she also builds the business with data in mind.”

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