On September 30, INMA awarded 30 young professionals around the world with its second class of “30 Under 30” award as part of its Young Professionals Initiative. This is the 27th in a series of 30 features about these impressive rising media stars who are shaping our industry.
Analytics has long appealed to Hemant Sahni, leading him to launch his career in telecom. But after nearly five years of building retention strategies for Verizon, he pivoted to the media industry and now is using his arsenal of analytics skills to help the Hindustan Times better understand its audience and optimise the user experience.
“When I joined Hindustan Times, there was no data to begin with. I took the entire in charge of building the hut — from getting the data from various streams into one source to building data literacy across the organisation to now, where everything is self-serve across functions.”
Print media is going through a transformation that will take many years, he said, and he wants to be part of that transformation through the use of analytics and personalisation.
“I want to understand the needs of the users based on how he or she interacts with the site. That is what I am already focusing on.”