In September 2023, INMA awarded 30 young professionals around the world with its fourth “30 Under 30” award as part of its Young Professionals Initiative. This is the 14th in a series of 30 features about the impressive rising media stars who are shaping our industry.
As product manager at Hindustan Times, Harini Manickam is part of the team that built its slurrp.com food site from the ground up. She was single-handedly responsible for setting up the digital analytics across the entire platform and has built an ever-growing online community on slurrp, which now surpasses 400,000 users.
Thanks to her efforts, Slurrp has become one of India’s top three destinations for all things food related, and it has grown organically over the last three years, now boasting a monthly user base of 4.5 million.
Much of this growth can be attributed directly to Harini’s contributions. Her journey to product management included computer science and data analytics, which equipped her with an impressive set of skills that help her approach each product with the right questions: Who is it for, what is the value to the company, and how should it be built?
Harini has proven herself to be a quick thinker while remaining composed and finding innovative solutions to address challenging problems. With her strong analytical skills and strategic approach, she is always able to keep the bigger picture of the business within her sights while keeping her team’s needs in mind.