In October 2022, INMA awarded 30 young professionals around the world with its third “30 Under 30” award as part of its Young Professionals Initiative. This is the 27th in a series of 30 features about the impressive rising media stars who are shaping our industry.
In meetings to discuss the initiatives that will reshape Newsday, Gabriella is the only person in the room under the age of 30. Yet her voice is one of the most important.
Gabriella, who joined the staff as social media producer in 2018, has introduced numerous innovative initiatives that have helped raise both revenue and awareness of the content — particularly as it relates to underused platforms.
During the pandemic, she started a daily coronavirus texting service to keep Long Islanders in the know, and of the 6,500+ who signed up, 180 have become digital subscribers.
Now, she has turned her attention to social platforms. “I was able to monetise our Facebook videos for the first time, and now am working on Instagram,” she said. “Our storytelling strategy has led to 126 direct subscriptions.”
Changing how the company reaches outward includes looking at generational differences within the company. Newsrooms need more diverse, younger voices who understand how their generation consumes and shares news, she said:
“How do I keep an 81-year-old newspaper relevant in a world where TikTok explainers are breaking barriers? The industry needs more open minds, allowing new generations to enhance the reader experience.”