In October 2022, INMA awarded 30 young professionals around the world with its third “30 Under 30” award as part of its Young Professionals Initiative. This is the eighth in a series of 30 features about the impressive rising media stars who are shaping our industry.

 An exceptionally analytical mind has helped Gabriella quickly forge a reputation as one to watch in the news media industry.

Throughout her career, she has focused on mastering the discipline of optimisation analytics, and as her expertise has grown, she has become the go-to subject matter expert in experimentation at the Financial Times. 

Gabbi works with teams to encourage them to make data-driven decisions. In that way, she has been able to influence many different strategic projects, including optimising the FT barrier page to better convert the right audiences and providing editorial with the tools and skills to conduct A/B testing with headlines.

She is willing to work beyond the traditional news media boundaries, as proven by her collaboration with FT’s consultancy arm, FT Strategies, where she offers her guidance and expertise to an array of international media companies. 

According to the colleague who nominated her, Gabbi offers a rare blend of thoughtfulness and clever thinking, making her a valuable asset to the industry: “There is a lot of pressure in our industry to make faster decisions, and Gabbi always balances this with the value of making the right decision.”

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