On September 17, INMA awarded 30 young professionals around the world with its debut “30 Under 30” award as part of its Young Professionals Initiative. This is the 26th in a series of 30 features about these impressive rising media stars who are shaping our industry.
Erin Rettew spent three years at a small advertising agency and rose quickly from account assistant to account executive in an environment that taught her to push herself, trust herself, and take on increasingly challenging projects.
She then returned to her home city of Lancaster, Pennsylvania, to join the digital team at LNP Media Group, where she now has oversight for almost all digital revenue in the advertising department.
After Rettew joined the team in February 2019, the team reached 129% of its digital goal by December, bringing in six figures of new business to the digital team.
“I’d like to continue to build our team’s confidence in digital products, while not taking away from the confidence they have in print advertising, and, ideally, see all of our clients running both print and digital initiatives with the team.”