In September 2023, INMA awarded 30 young professionals around the world with its fourth “30 Under 30” award as part of its Young Professionals Initiative. This is the 26th in a series of 30 features about the impressive rising media stars who are shaping our industry. 

Four years ago, Emma joined Schibsted Marketing Services through its trainee programme. She has been on a growth trajectory from day one, but the past year has seen her career truly take off as she has become one of the company’s most professional and valued project leaders.

Emma is always eager to take on high-profile projects with a broad range of technical complexity and deliverables. When new projects are initiated, Emma’s name is also at the top of the list as a preferred project leader — not just because of her technical proficiency but because of her willingness to learn, her curiosity, and her ambition to constantly improve the way she works and the outcomes she produces.

“It’s not often you meet a young talent being that versatile in the sense she understands the business, the commercial needs, but also the product and system ecosystem behind it,” a colleague said. “Emma is one of those who is eager to understand the bigger picture to see where she can add the most value.”

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