On September 5, INMA awarded 30 young professionals around the world with its fourth “30 Under 30” award as part of its Young Professionals Initiative. This is the third in a series of 30 features about the impressive rising media stars who are shaping our industry. 

As an intern for Boston Globe Media, Emma Bianchi quickly showed leaders what she had to offer. Her promotion to senior marketing coordinator has proven to be a benefit not only for the company but for the community as a whole.

Serving as marketing lead for the launch of The B-Side, the company’s newest newsletter and social media initiative that targets young professionals, Emma’s actions helped grow followers and e-mail opt-ins at an aggressive pace, leading to hitting quarterly goals nearly three months ahead of schedule.

She also developed strategic initiatives with various partnerships in Greater Boston to help create awareness and grow engagement, generating more than 20,000 followers in a short time.

Her innovative thinking is reflected in every project she touches; she helped grow fundraising for the company’s Globe Santa project, which benefits nearly 30,000 children, by 70% and launched its first Venmo fundraising campaign. She also headed the launch of Boston Globe’s first school supply drive, bringing in more than 650 kits for needy Boston students.

Emma understands the news media landscape and is changing the way the brand stands out to readers, advertisers, and the community it serves.

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