INMA 30 Under 30: Emily McBurney of Nine

By Paula Felps

INMA

Nashville, Tennessee, United States

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On October 2, INMA awarded 30 young professionals around the world with its third “30 Under 30” award as part of its Young Professionals Initiative. This is the 15th in a series of 30 features about the impressive rising media stars who are shaping our industry.

Emily McBurney works to generate revenue that will fund Nine’s newsroom and secure the future of journalism.
Emily McBurney works to generate revenue that will fund Nine’s newsroom and secure the future of journalism.

While earning her degree in marketing, Emily learned a shocking fact: “The journalism students in my course were advised that only 50% of them would secure a job in the industry,” she said. Now, she works daily to generate revenue that will fund Nine’s newsroom and journalists, securing the future of journalism and attracting new, younger audiences. 

Emily has become passionate about driving growth, and her innovative thinking and strategic problem-solving have led to rapid advancements within the media company.

In 3.5 years, she has held four positions across the retention and acquisition space and has led multiple strategic initiatives. Each of those initiatives has helped realise a financial impact and increase personalisation capabilities. And each success has reinforced Emily’s standing as a key player in the growth of the company, as well as fortifying her own ambitions of becoming a top executive.

“Over the next five years, I want to build a team that’s at the forefront of data and personalisation in the media industry,” she said. “I’d like to pioneer more collaboration across departments toward a common goal to continue our growth into the future.”

About Paula Felps

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