INMA 30 Under 30: Eduardo Barroeta of Republica

By Paula Felps

INMA

Nashville, Tennessee, United States

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In October, INMA awarded 30 young professionals around the world its third “30 Under 30” award as part of its Young Professionals Initiative. This is the second in a series of 30 features about the impressive rising media stars who are shaping our industry.

Eduardo Barroeta has implemented an ambitious strategy that included a paradigm shift in the editorial team toward a more digital mindset.
Eduardo Barroeta has implemented an ambitious strategy that included a paradigm shift in the editorial team toward a more digital mindset.

Eduardo began his career working in Argentina at a large media outlet but traded that experience for the opportunity to work in a small newsroom and grow digital journalism in Guatemala. As content director, he is eager to respond to new formats and further his quest for innovation. 

Within just a few months, Eduardo was able to triple the monthly audience of the news site republica.gt. He also implemented an ambitious strategy that included a paradigm shift in the editorial team toward a more digital mindset, SEO positioning strategy, redesign and migration of the site, training of the digital team and audiences, and implementation of new news formats.

Through his guidance, the newsroom changed the way it looked at social networks and different digital broadcasting channels. And through this journey, he transformed a mostly analog newsroom into a 3.0 newsroom. As part of this transformation, Eduardo took it upon himself to train the team and grow the company’s audience.

The experience has been rewarding for him, and he has no plans of stopping now: “I plan to continue to develop in the digital media industry, lead new teams, and look for opportunities to build new stories.”

About Paula Felps

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