On September 17, INMA awarded 30 young professionals around the world with its debut “30 Under 30” award as part of its Young Professionals Initiative. This is the 18th in a series of 30 features about these impressive rising media stars who are shaping our industry. 

As a journalism student in his first year of college, Dominik Beber sent an open letter to the biggest commercial TV house in Croatia, volunteering his services just to get into the business. The company accepted and it was a wild ride for almost two years, during which he worked both as a TV and Web journalist before joining a digital marketing agency.

Beber then transitioned to 24sata, where he was a video marketing specialist before moving to become the youngest editor-in-chief at JoomBoos, its Generation Z brand.

“Generation Z and Generation Alpha are audiences which will soon dominate media space,” he said, “and media companies will have to change and adapt the new ways of reporting and reaching those audiences in order to stay relevant.”

Dominik launched an anti-bullying project, a “Fake or Fact” format, a print magazine for this age group, and expansion into Slovenia.

“I’m hoping that we will do it in even more countries. I know that’s the right way of connecting with younger audiences, and I hope that more people in industry will accept that.”

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