In October 2022, INMA awarded 30 young professionals around the world its third “30 Under 30” award as part of its Young Professionals Initiative. This is the 30th in a series of 30 features about the impressive rising media stars who are shaping our industry.

Three years ago, Dick started his career as a trainee/junior data analyst at the B2C/consumer market department of Mediahuis Noord (then NDC Media Group). Since then, he has proven to be a fast learner and strategic thinker, which has led him to the position of senior data analyst B2C. 

He has shown an exceptional ability for understanding the B2C strategy and is able to depend upon the data to guide his decision-making process. Because he has such an excellent grasp of critical thinking and asks a lot of questions, his analyses have consistently led to actions that result in operational improvements.

Among the milestones he has achieved in this short time are the redesign of the B2C data landscape for Mediahuis Noord, setting up a new budget model, conducting a price sensitivity analysis and coordinating the segmented price increase, and setting up multiple A/B tests on pricing. He also created a data dashboard for the optimisation of the customer service team. 

His proactive thinking and useful insights have made Dick a valuable part of the team and have made a considerable contribution to subscriber growth as well as the company’s transition to digital.

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