On September 30, INMA awarded 30 young professionals around the world with its second class of “30 Under 30” award as part of its Young Professionals Initiative. This is the 24th in a series of 30 features about these impressive rising media stars who are shaping our industry.
When the Financial Times created its integrated data science team, Cloudy Carnegie played a key role.
The multi-disciplinary team was formed to promote the creation of data science-backed products quickly, and Cloudy led the day-to-day implementation of the projects.
She also helped determine the future roadmap and the strategy of the team.
“Some of the projects I am most proud of include those in which we worked directly in the newsroom, collaborating with journalists to create a number of tools for them to help spot reader trends and edit the homepage.”
Her gifts in bridging departments and building strong relationships have helped propel her to the top of her game, and she also is driven by a passion to help the media industry adapt and evolve to stay relevant to a younger audience:
“News organisations need to be willing to challenge assumptions in what works with engaging their audiences, both in the content itself as well as the format of content they consume.”
And it’s a challenge she’s up for.