In October 2022, INMA awarded 30 young professionals around the world with its third “30 Under 30” award as part of its Young Professionals Initiative. This is the 14th in a series of 30 features about the impressive rising media stars who are shaping our industry.
As the first non-editorial hire at India’s Newslaundry start-up six years ago, Chitranshu has played a key role in building revenue models from the ground up. Under his leadership, Newslaundry teams have built a robust subscription product and a reader-revenue stream.
“I have led Newslaundry’s journey from a few hundred subscribers to a community of more than 30,000 paying readers,” he said. But he considers his biggest and most important achievement the fact that he has been able to make Newslaundry sustainable entirely through reader revenue, something he calls “a feat that’s rare in the ad-media, independent journalism [space] that Newslaundry operates in.”
In addition to creating such a successful revenue model, Chitranshu helped launch The Media Rumble (TMR) in 2017. This annual media forum brings together the world’s leading news professionals, policymakers, and investors to discuss some of the challenges within the news ecosystem and hold media accountable to the public. Today, it is South Asia’s largest news media forum.
Next, he wants to tackle issues of diversity and inclusivity in media: “I want to use my experience and work on making quality journalism reach the masses in their languages, and not a select few.”