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INMA 30 Under 30: Bettina Widmer of Blick Group/Ringier AG

By Paula Felps

INMA

Nashville, Tennessee, United States

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On September 30, INMA awarded 30 young professionals around the world with its second class of “30 Under 30” award as part of its Young Professionals Initiative. This is the 29th in a series of 30 features about these impressive rising media stars who are shaping our industry. 

As the daughter of a teacher, Bettina has had an innate lifelong love for language. But when she discovered journalism, it opened doors she never knew existed.

For more than five years, she has worked with Blick, one of Switzerland’s largest newspapers, in positions in editorial, podcasting, social media, and more.

Bettina Widmer is head of vertical hub and new audiences at Blick Group/Ringier AG in Switzerland.
Bettina Widmer is head of vertical hub and new audiences at Blick Group/Ringier AG in Switzerland.

She is skilled at discovering new verticals and reaching new audiences, and two years ago, she founded the Soda by Blick social brand, which won third place in INMA’s Global Media Awards for Best Use of Social Media.

“Stagnation is my biggest enemy and perhaps also the biggest enemy of the media industry. We face the challenge of constantly having to reinvent ourselves and adapt to digitalisation and the future.”

But that’s a challenge Bettina loves taking on, as she enjoys finding new ways to tell stories, develop new ideas and products, and target new audiences:

“The media industry needs young, creative minds who turn outdated patterns upside down with creative ideas and extraordinary thinking.”

About Paula Felps

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