INMA 30 Under 30: Arvind Subramanian of The Hindu Group

Editor's Inbox | 21 February 2023

By Paula Felps

Ideas Blog Editor

INMA

Nashville, Tennessee, United States

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In October 2022, INMA awarded 30 young professionals around the world with its third “30 Under 30” award as part of its Young Professionals Initiative. This is the 18th in a series of 30 features about the impressive rising media stars who are shaping our industry.

Arvind Subramanian, product manager for The Hindu Group, has dramatically scaled the company's Sportstar publication.

Arvind is excited to be leading change at The Hindu Group, and he has wasted no time in putting his ideas into action.

Since becoming product manager at the 143-year-old legacy media company last year, he has scaled its Sportstar publication from an average of 3.5 million monthly visitors to an all-time high of 10 million — and he’s just getting started.

Arvind said he is proud to help the company explore and expand its digital capacity, which has “made me realise my capability of influencing and setting the vision while being empathetic.” It also has made him set his sights on making a difference in reshaping how technology is viewed within the news media industry.

Instead of leading with content and using technology merely as a delivery system, he said putting technology in the driver’s seat could change how content is selected and could result in business growth while delivering greater value to the audience.

“I want to generate awareness about how to integrate tech into the media world with velocity and depth,” he said, “so the media industry becomes the media-tech industry.”