INMA 30 Under 30: Arthur Rückert of Grupo RBS

By Dawn McMullan

INMA

Dallas, Texas, United States

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On September 17, INMA awarded 30 young professionals around the world with its debut “30 Under 30” award as part of its Young Professionals Initiative. This is the fourth in a series of 30 features about these impressive rising media stars who are shaping our industry. 

Arthur Rückert started his career at Grupo RBS as a strategic planning specialist, directly involved with its business sustainability project. He now leads the company’s data team.

The portfolio growth roadmap related to subscriber management and product and technology his team created helped the company reach more than 100,000 digital-only subscribers in 2019. He was also part of the team that worked to position the company’s main title, Zero Hora, into a premium product.

Arthur Arthur Rückert is head of data and strategic planning at Grupo RBS in Brazil.
Arthur Arthur Rückert is head of data and strategic planning at Grupo RBS in Brazil.

In its fifth year, and during the pandemic, the team implemented new pricing and a new segmented retention strategy for the title. The result (even during COVID): an increase of 14% in subscriptions and US$1.34 million in the current cycle.

As a data leader, I hope to scale the data-driven culture for all businesses and areas of the RBS Group, creating a reliable and democratised data ecosystem and enabling the company to direct its strategy and accelerate its results,” he said. “I believe this will be a market differential for the Grupo RBS.”

About Dawn McMullan

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