In September 2023, INMA awarded 30 young professionals around the world with its fourth “30 Under 30” award as part of its Young Professionals Initiative. This is the final in a series of 30 features about the impressive rising media stars who are shaping our industry. 

Starting as a business manager for two of Stampen Media’s regional titles, Alexander Nordström moved into the role of business developer for reader revenue in March thanks to his keen ability to identify profitable business strategies and glean insights from complex data.

With an in-depth knowledge of digital and social trends, he has consistently introduced innovative perspectives, nurturing an environment that is open to new ideas and ready for whatever the future holds.

“My insights into digital trends — notably generative AI — and readiness to challenge conventional norms inspire innovation and progression,” he said. “I strive to bridge traditional media methods with modern audience needs, creating an ecosystem that mirrors today’s dynamic social landscape.”

That requires continuous learning, Alexander said, so he launched an initiative called The Competence Hour, where he or one of his colleagues educate the team about emerging trends, cutting-edge tools, and other topics that can boost their innovation and efficiency. This helps foster collaboration and has strengthened bonds among team members while also better preparing them for the rapidly approaching changes in the industry.

“It has cultivated an environment of intellectual curiosity and openness to new ideas, critical for any forward-thinking organisation.”

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