INMA 30 Under 30: Agnes Stenbom of Schibsted

By Paula Felps


Nashville, Tennessee, United States


On September 30, INMA awarded 30 young professionals around the world with its second class of “30 Under 30” award as part of its Young Professionals Initiative. This is the 22nd in a series of 30 features about these impressive rising media stars who are shaping our industry. 

Combining her love of journalism with her passion for technology, Agnes Stenborn is dedicated to finding new ways to leverage the best of both worlds.

Agnes Stenbom is the responsible AI specialist at Schibsted in Sweden.
Agnes Stenbom is the responsible AI specialist at Schibsted in Sweden.

She sees a clear path to using technology, particularly AI, to make a greater impact in journalism, and even co-founded Nordic AI Journalism, the country’s first industry network.

In 2019, she developed and deployed a research initiative to discover ethical risks in Schibsted’s AI developments, and as a result, the company implemented resources to support greater risk analysis.

Already, her work has led her to be a popular speaker at conferences and her international profile continues to grow.

“Agnes is highly recognised across Schibsted as a dedicated and knowledgeable spokesperson for responsible use of data and AI,” said Ingvild Næss, chief privacy and data trends officer at Schibsted. “She has efficiently positioned herself and Schibsted as a leader in this area with perfect timing — at a time where Schibsted, as many other publishers, have a huge focus on using data better and also on doing business with a purpose.”   

About Paula Felps

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